Certified Digital Marketing

1.5 Months / 110+ Hrs.

About Course

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

The Digital Marketing program aims at developing an overall understanding of Digital marketing/online marketing platforms, mainly web analytics, social media tools, marketing through search engines, search engine optimization, mobile marketing, email marketing, pay per click, digital display marketing, content marketing and strategizing marketing.

Course Objectives

Course Objectives :

Exploring the emerging tools offered by the internet.
Access the realm of social media
Understand and estimate the mindset of the online consumer.
Design tools to enhance online consumer experiences.
Monitor, evaluate and iterate traffic-building activities for marketers.
Evaluate internet-marketing metrics and identify KPI.
Integrate digital marketing and traditional marketing efforts.
Benefit the marketers through better consumer segmentation, forecasting consumer trends and consumer analytics.
Extracting consumer DNA and aid decision making in marketing.

Course Requirements :

Professionals who need to get more out of their Digital channels.
Anyone responsible for developing or implementing an organization’s online /digital strategy.
Traditional marketers who want to enter the digital world.
Entrepreneurs who need to grow their business.
Students who want to gain knowledge on Internet Marketing and increase their job opportunities.

Course Details

Business Growth and Entrepreneurship Development

1. Overview of Digital Marketing

Learn what is actual Digital Marketing

2. Domain and Hosting Registration

Learn basics of C-Panel

3. SEO – Search Engine Optimization

Learn how to make your business rank 1st on Google.

4. Google My Business

Get trained to create and Manage Google my business account professionally.

5. Web Designing (WordPress)

Develop skills to design your stylish websites without coding.

6. E-Commerce Website

Get Acquainted to build websites like Amazon and Flipkart including delivery and payment gateway integration.

7. Twitter, Facebook, Instagram, LinkedIn, Youtube, Quora, Pinterest

Learn how to spread business with effective use of Social Media.

8.Google Ads

Advertise your brand on Google with Image / Video / Click / Shopping Ads.

9. Google Adwords

Get hands on training and know the right keywords for advertising and growing your business.

10. Affiliate Marketing

Earn passive income by referring to products from internationally renowned brands.

11. Graphic Designing

Learn the basics of graphic designing.

12. Blogging

Learn how to monetize your Hobby.

13. Email & SMS Marketing

Understand how to reach a mass audience through Email and SMS.

14. Online Reputation Management

Manage your online business presence like professionals.

15. Strategies for Business

Plan brilliant strategies for your business with Industry Experts.

16. Freelancing

Learn about freelancing websites.

17. Soft Skills

Learn Interview Techniques, Communication Skills, Team Work, Presentation Skills, Personality Development, Business Etiquettes.

18. Business Growth & Entrepreneurship Development

Start / Grow your Business with Industry Experts.